Joining hands with the right influencers is the primary key for successful influencer marketing. Influencers who are authentic, relevant, engaging to your brand, then they are the right ones you need to pick to level up your brand.

Analyzing and picking the right influencers is not an easy process. During analysis, you need to have more factors in mind. First, you want to set up your objectives before looking for influencers. There are multiple objectives you have to achieve throughout your influencer campaign, which includes:

• Content creation
• Brand awareness
• Social media followers
• Conversions or app installs

Based on your requirements, you can select your influencers. They would contribute in multiple ways. For example, if your objective is to make compelling content, you need to connect with influencers who acquire excellent photography stills rather than choosing the influencers for reach.

Points To Look After On Selecting The Right Instagram Influencers For Your Brand

Here are the points that clear your doubts on selecting the right influencers for your brand among massive fake influencers on Instagram.

1) Target Audience

If you need to reach your target audience, it’s essential to pair up with influencers who have similar audiences for your brand. Also, you could utilize the feature of audience demographics to pick the influencers who have potential followers in your target gender, age, or location. It provides you an excellent opportunity to attain the target audience and interact with your services and products.

2) Engagement Rate

It showcases the audience’s interest in the content of influencers. In simple words, a good engagement means that the audience cares more about the influencer’s content. 

To find a post’s engagement rate:

1. Sum the values of total comments and likes the influencer’s post acquired.
2. Divide the number by the real followers of a specific influencer.
3. At last, multiply the number by 100. 

To check your Instagram profile’s average engagement rate including automatic Instagram likes on posts, you need to check the average engagement rate for at least ten posts.

Additionally, you need to notice whether the influencers are spending their time to reply to their fans. If the influencers quickly react to their feedback, they could grow a massive relationship with their fans. So, the influencer’s posts have a high chance of gaining more engagements and reach.

There are many companies in the market who are offering such services. You can check companies like Thrive agency, Snaphappen, webfx etc. they help influencers on Instagram by providing engagements to their posts to reach their potential audience. Thus, they generate more leads and stunning sales counts.

3) Relevancy

It is more crucial that you join with influencers who are an excellent fit for your business. If you notice your influencer’s profiles on Instagram, you can imagine your services or products being promoted there. 

If the influencers acquire massive followers with the same interest in your brand’s products, they are the excellent choice to select. For example, influencers who have an audience interested in foods don’t suit your real estate brand for the campaigns.

4) Trustability

Influencers who have dedicated followers are the authentic ones. They can grow an audience’s trust and loyalty by becoming experts in their industry. They showcase their expertise through uploading personal tips, true stories, and great advice with their content.

To look at the influencer’s authenticity, check their post’s captions on sponsored and regular posts. For sponsored ones, the captions of the influencers might help their audience more. The influencers might showcase well why they are promoting the services or products of a brand, how they could be used, or why they like the products or brand well.

Just check out the unique hashtags of your brand or any mentions looking at the influencers who are already a follower of your business or brand. Though they love your brand, your collaborations would be more trustworthy, and they are the perfect ambassadors for your brand.

5) Values

You should analyze some values that you and your desired influencer have in the same wave before selecting an influencer for your brand. In simple words, it would be hard to promote meat products for the influencers who are vegan. So before choosing an influencer, check their profile ideally, such as their video content & photo, captions, bio, etc.

The influencer’s bio might say some of their dislikes and likes, what they support, etc. You can check the video content and pictures posts they upload to know the industry they work for. Also, you could refer to the captions of influencers to check what they are talking about or believing in. Then you can evaluate the content type they produce, and they would create similar things for you. 

6) Quality Of The Content

You are providing extreme freedom for your influencers to come up with sponsored content for your brand. Their compelling content represents your brand, and also it is crucial to find out the quality of the content that matches your business or brand image. Though you check the influencer’s profile, it’s necessary to look for consistent, creative, and optimized content for the platform.

7) Posting Frequency

Make sure how often influencers post content when exploring Instagram profiles of your influencers. Building a loyal audience, they want to engage with their fans via uploading high-quality content regularly on the platform. Active profiles on Instagram should upload content once in two days.

Also, you need to check the influencers how often they are uploading sponsored content. Analyze if the influencers balance regular and sponsored content correctly. If any influencers upload three sponsored content continuously, their credibility is at risk.

Notice the comments their audience made in the influencer’s sponsored post. If they receive more negative comments, then the influencers might be promoting many brands.

8) Reliability

The influencers you select should be reliable if you need to make your collaborations run effectively and smoothly. For example, if your chosen influencer is a slow talker, then your campaign with that influencer takes more time to complete.

In simple words, reliable influencers are more active and reply to your every message professionally and instantly. Some take more time to react, like a week or two weeks; it resembles they are slow at communications which takes excessive time to complete your campaigns. 

Where some influencer marketing networks provide a review system. So you could check out every feedback that brands made in previous collaborations to analyze their experience.

9) Quality Of The Audience

The audience quality is more important when picking up your influencers. So it’s a must thing to choose your influencers who have massive potential followers in your niche. Don’t select the influencers for your campaign through the profile activeness and attractiveness. 

Where Could You Find Right Influencers?

Here are the perfect four ways to find the right influencers to get started with your campaigns.

1) Find Through Instagram Hashtags

Influencers might utilize your industry-specific hashtags or branded hashtags while sharing content like hashtags relevant to travel or lifestyle. You could choose the hashtags related to your niche and look out for the right influencers you are interested in connecting with to run your campaign successfully. 

2) Searching For Databases

Also, you could utilize databases to look out for influencers. Influencer’s database contains a lot of information about their profiles on Instagram, such as posting frequency and follower sizes. And you can’t launch database campaigns though some might provide these services for an amount.

3) Join Influencer Marketing Networks

You can register on various influencer marketing networks to look out for the influencers registered on that site. Also, you could utilize filters to find out the influencers who are related to your business or brand. Suppose, if any network supports a campaign, you can also do campaign launching and managing them, though various features could interchange from one network to another.

4) Looking For Influencers Via Google Search

Also, you can look out for the top influencers on Instagram in your niche through Google search. Then, your SERP contains a list of articles containing massive influencers with their interests. Choose the influencers who you like to connect with on Instagram and search their username on the platform to find them out. Or, if a link is provided to an influencer’s Instagram page in the article itself, then click on it to get that specific influencer’s Instagram profile to learn more.

Significant Advantage Of Utilizing Influencer Marketing On Instagram

Everyone knows influencer marketing is impressive to grow your brand and increase your brand awareness among potential audiences. According to the fact, influencer marketing is evolving faster than advertising on digital networks. 

Generally, influencer marketing would be a perfect tactic in your marketing strategy on Instagram to gain brand awareness, reach your content in front of a massive audience, and make new leads for your sales funnel. 

Here are the six great benefits when you use influencer marketing to boost your brand on Instagram.

1) Builds Authenticity Quickly

Influencers built trust, credibility, and solid relationships with their fans. If you share influencers’ content quickly, you will get their attention, and they will start sharing yours, taking your messages in front of many engaged audiences.

2) Boosts Brand Awareness

Influencer marketing greatly helps in positioning your brand online and expanding your reach. Thus, Instagram users would start to know who you are, what you are offering, what your brand belongs to, etc.

3) Enhances Content Strategy

Suppose you share influencer content that helps more in enriching your content schedule. It works well when you run out of ideas or want quality content for your audience to catch on your Instagram account.

4) Takes Your Brand To Potential Audience

It’s a massive one. You no longer need to spend more time finding your target audience. Everything that you need is with influencers if you choose the correct one. On pairing up with the right influencer, you can reach your brand to potential audiences via influencer’s sponsored content.

5) Grows Winning Partnerships

Joining hands with the right influencers could be the beginning of a solid relationship. Though you can reach your brand to many target audiences, your relationships grow effectively between you and your influencer. 

Final Words

Influencer marketing could be the best one for every startup or for audiences who struggle to improve their presence on Instagram. 

By understanding the concepts mentioned above, you can accelerate influencer marketing to achieve your online objectives. You could begin to promptly implement your first campaign to acquire these results in your brand or business.