Email Marketing

What is Email Marketing?

Email Marketing is the oldest form of integrated marketing collateral. Although it is old its importance has never get down. This is one of the favorite marketing platforms of many reputed companies.

If we get to know the right practices of Email Marketing we can save not only money but can make a great fortune in the long run. 

Top 4 reasons why Email marketing is still an effective internet marketing strategy:-
Worldwide there are 80% of the companies practices a sound Email Marketing strategy for marketing their services and product.

Almost 90% of the new bloggers are using this tool as a free tool to communicate with their followers and customers. They do this because they rely on the stat, which says: Global email users are around 3.7 billion, in 2017 (Statista, 2018) and progressively growing year by year.

Email marketing is the only platform that can give 30 times higher returns on investment. That means for every $1 of spend on the right email marketing strategy, you can expect an average return of $30 (Source: DMA, 2018).

Almost 80% of Small and Medium businesses use email as their primary customer acquisition channel (Emarsys, 2018). It can give 80% of customer retention if practiced strategically.

With all this, I want to emphasize that don’t make a mistake to ignore this marketing platform.

When I started using this platform, I was just known to Gmail. But gradually I learned many things about email marketing, various tools, and their usage. Now, these are in my routine work. I’ll tell you everything that I know to date, but step by step.

I have covered my learning under flowing topics that have been classified under three Levels. I wish you should go through all these levels. In case if you are known about any particular topic, you can skip that.


  • What is Email Marketing?
  • Usage of Email Marketing
  • Benefits of Email Marketing


  • Types of Email Marketing
  • What is an Email marketing strategy?
  • Email Marketing campaigns and their types
  • Email marketing platforms
  • Email Marketing Tools
  • Email Marketing Software
  • Email Marketing Template


  • Email Marketing Best Practices
  • Business Email